Experiential Brand Activations

Singapore Events Management Company and Experiential Brand Activations Singapore

CLIENT: NOKIA
EVENT: NAB NIMBLE NATE

A multi-agency collaboration that saw The Events Artery (TEA) producing digital and visual content which we integrated into an on-ground bounty hunt along the Orchard Road belt.

The campaign began with daily challenges online that incorporated user-generated Facebook posts and Twitter posts to build buzz for the campaign.

Our promo videos drove traffic and signups for the Grand Hunt, where we took on the challenge of devising a deviously tricky route through various landmarks in town.

More than 700 participants were fed video and Twitter clues to locate the N8 avatar – “Nate”, culminating in a grand finale event at Shaw House.

The finale event incorporated the prize giving ceremony as well as interactive displays of Nokia N8 devices, engaging game participants as well as local pedestrian traffic.

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Singapore Events Management Company and Experiential Brand Activations Singapore

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    Thank you.

    Click here to download the Brand Experience Portfolio PDF file.

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      I would like to be contacted by an event specialist
      *I consent to the collection, use and disclosure of my personal data by The Events Artery for internal marketing business development purposes only.