Truly Gorgeous

An experiential roadshow to raise awareness for women’s health issues through multi-sensory zones aiming to educate on 3 key health topics – Cervical Cancer, AIDS and Smoking.

We created spaces that were familiar to women – powder room, walk-in wardrobe and a lounge, which featured visual props tagged with thought-provoking messages.

We built event programming that revolved around our demographic – makeover sessions, yoga and dance performances. We also canvassed sponsorship worth $1.5 million and were able to engage more than 5000 women throughout this campaign.

  • Client: Health Promotion Board
  • See the ASH campaign where we used cheeky, women-centric messages and props to promote healthcare awareness