EVENT: TIK TOK SHOP INTELLECTUAL PROPERTY PROTECTION CENTRE LAUNCH
AUDIENCE: BRAND RIGHT OWNERS, GOVERNMENT AGENCIES, INDUSTRY BODIES AND PRESS
Our team worked with Byte Dance to organise the launch Tik Tok Shop’s Intellectual Property Protection Center launch and to engage a private group of stakeholders in a 360 immersive brand experience. We took over the exclusive members-only Mandala Club and transformed the space into a Tik Tok Shop Arcade.
The event kicked off with a presentation of the IPPC initiative to the relevant Brand Right Owners, Goverment Agencies as well as Industry bodies and press. We also built an interactive arcade zone with custom design games to showcase the IPPC initiative as well as some popular Tik Tok experiences to entertain guests as they learn with play. A playful menu was also curated to reflect the brand and we featured the You Tiao Man, who found fame and gone viral on Tik Tok’s platform to run a Live F&B Station for the event.
“TEA’s depth of experience has been a source of calm confidence at our high profile events”
Brand Cooperation Manager SEA & UK, IPR Protection, Global E-Commerce