CLIENT: HEALTH PROMOTION BOARD (HPB)
EVENT: STEP UP FESTIVAL – VIRTUAL HEALTH FESTIVAL
As part of Healthy Workplace Ecosystem (HWE), we support HPB’s national campaigns – with a special focus on Workplace Health.
Step Up Festival is held as a run-up to the National Steps Challenge and is conceptualized to encourage participants to work out and clock steps.
Focusing on 3 pillars: Physical activity, Mental Wellness and Nutrition, we created a month-long virtual festival which encouraged participants to ‘pledge’ to start 2022 by picking up health habits such as regular exercising, de-stressing and healthy eating.
The event was programmed with customised health content, such as Mental Wellness Talk show with celebrities Fakkah Fuzz, Jack and Rai and weekly Healthy Cooking demos with Chef Mel Dean. Virtual participants also got moving to Celebrity Workout Sessions with Allan Wu, Joshua Tan and more.
The virtual festival reached 200K audience via our social marketing efforts and more than 4,000 pax participated in our calendar of activities.
Scope of work:
- Event conceptualisation
- Content development and implementation
- Pre-event EDM & social marketing assests
- Coordination of activities with instructors, artist and studio arrangement.
- Design of microsite platform
- Post Event Reports