Skip For Steps

CLIENT: HEALTH PROMOTION BOARD (HPB)
EVENT: SKIP FOR STEPS – LARGEST MASS ONLINE SKIPPING

Working with HPB and Marina Central, we successfully skipped our way into the Singapore Book of Records for the “Largest Mass Online Skipping” on 8 Jan 2022.

Skip for Steps Challenge was conceptualized to introduce Jump Rope as an alternative to clocking steps. Held with the support of Jump Rope Federation Singapore, we ran 16 Jump Rope workshops across 5 physical locations in the month of December as a lead up to the Record Breaking day.

On 8 Jan 2022, more than 300 participants participated physically at 8 different sites across the Marina Central district, and virtually via Zoom, entering HPB and Marina Central into the Singapore Book of Records.

Scope of work:

  • Campaign conceptualisation
  • Pre-event EDM & social marketing assets
  • Pre-event Marketing
  • Coordination of activities with instructors, onsite venue for event day and studio arrangement.
  • Post Event Reports
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