CLIENT: MICROSOFT
EVENT: MICROSOFT APAC RETAILER SUMMIT

We were tasked to produce the Microsoft APAC Retail Summit in 2014 and 2015.

The event is an important platform where the Microsoft APAC Retail team invites equipment manufacturers and IT retailers from across the region to share sales strategies, opportunities and methodologies.

The 3D2N program included a Conference, Networking Sessions, Microsoft Enterprise & Retail Solutions Tours and off-site Gala Dinner.

The challenge is to be able to highlight Microsoft software and devices in a creative way to the diverse regional audience. Our conference team worked closely with the clients to understand the different key products and messages.

We saw the opportunity to create experiential touchpoints and content in various parts of the program:

• Device bars to allow for hands-on trial of latest devices
• Device Fashion Show to showcase cutting-edge product with style and impact
• Immersive content that combined video production and talents to bring to life the features of Windows 10