CLIENT: IQIYI INTERNATIONAL
EVENT: IQIYI’S FIRST APAC PRESS CONFERENCE
We were appointed by iQiyi International to produce their first ever APAC Press Conference, to share key updates on their new C-drama Original content and media launch of their first SEA Original – The Ferryman: Legends of Nanyang.
The virtual APAC Press Conference held in 4 languages, was attended by more than 200 journalists representing media outlets from Singapore, Malaysia, Thailand, Taiwan and the Philippines. We hosted 9 cast talents from Singapore, China, USA and Malaysia. The event garnered more than 165 print and online articles.
- Remote talent briefings and coaching, delivery of talent tech kits
- Remote staff briefing across 5 countries
- Press Conference and Virtual Breakout Room planning and organisation
- Visual design, programme planning, engagement of emcee
- Venue liaison and management, AV and technical planning
Interpretation services in 4 languages – Bahasa, Thai, Chinese, English
The campaign also saw us collaborating with local artists to create 3 wall murals in Chinatown, Little India and Joo Chiat. The murals featured the Singaporean cast of The Ferrymen: Legends of Nanyang – an iQiyi original series that tells the story of Southeast Asia’s mythical tales and legends.
“The Events Artery (TEA) was proactive in offering solutions to problems that came up and took initiative to provide creative ideas even before we reached that part of the process. The team was fast to react and gave us what we needed ahead of the deadline. TEA was integral in the success of our first APAC virtual press conference and we look forward to working with them again!”
International Communications Manager