CLIENT: CYCLE & CARRIAGES INDUSTRIES
EVENT: CYCLE & CARRIAGE CLIENT APPRECIATION DINNER
C&C Industries celebrated the 2013 Lunar New Year with 1800 of their loyal Mercedes patrons at Resorts World Sentosa, Compass Ballroom.
Our brief was to provide a gala night that would strengthen ties between their sales team and their audience, as well as be able to provide updates of new Mercedes Benz cars.
We deployed car models and ambassadors to engage guests at the display of five cars within the ballroom, while entertaining with fringe activities such as Chinese calligraphy stations, palm reading, paper cutting, dragon beard and hard candy treats.
We also incorporated themed stage performances as well as floor games to build a conducive environment of camaraderie between Mercedes Benz and their audience.