EVENT: NAB NIMBLE NATE
A multi-agency collaboration that saw The Events Artery (TEA) producing digital and visual content which we integrated into an on-ground bounty hunt along the Orchard Road belt.
The campaign began with daily challenges online that incorporated user-generated Facebook posts and Twitter posts to build buzz for the campaign.
Our promo videos drove traffic and signups for the Grand Hunt, where we took on the challenge of devising a deviously tricky route through various landmarks in town.
More than 700 participants were fed video and Twitter clues to locate the N8 avatar – “Nate”, culminating in a grand finale event at Shaw House.
The finale event incorporated the prize giving ceremony as well as interactive displays of Nokia N8 devices, engaging game participants as well as local pedestrian traffic.