CLIENT: SINGAPORE TOURISM BOARD
EVENT: HAPPINESS SERVED CAMPAIGN (TIONG BAHRU)
We partnered with the Singapore Tourism Board for the #HappinessServed campaign. We worked the ground in Tiong Bahru and rallied more than 50 retails and F&B stakeholders to join the movement of good service.
Our activation crew visited the shops in a cool Mini Cooper, played games with cafe-goers and encouraged customers to vote for their favourite service staff on ground and on Instagram.
The Tiong Bahru campaign received a total of 4766 votes from Singaporeans.