CLIENT: CYCLE & CARRIAGE INDUSTRIES
EVENT: CUSTOMER RELATIONSHIP BUILDING FOR CYCLE & CARRIAGE
The Events Artery (TEA) has worked with Cycle & Carriage Industries since 2012 to help grow the local community of Mercedes Benz customers.
The loyalty program – Mercedes Benz Friends – seeks to share new product information and reward their customers through premium, family-friendly experiences.
TEA has conceptualized and produced exclusive movie screenings, carnivals, Christmas parties, annual Grand Prix screenings and a go-kart race – incorporating interactive games, touch points and car displays that allow guests to experience new Mercedes Benz product offerings. These events also creates conducive spaces that connects the sales teams to their customers to better understand their customer needs.