CLIENT: CYCLE & CARRIAGE INDUSTRIES
EVENT: CRM FOR MERCEDES BENZ
We have worked with Cycle & Carriage Industries since 2012 to help grow the local community of Mercedes Benz customers.
Meet & Greet with Michael Schumacher
The seven-time winner of the Formula One World Championships met loyal Mercedes Benz fans at a meet and greet session we produced, in conjunction with a screening of the Singapore F1 Night Race. Apart from a photo session and scoring race bag goodies and signed merchandise, fans also dove into simulation games that was modelled on the Singapore F1 race course.
Benz Friends CRM
The loyalty program – Mercedes Benz Friends – seeks to share new product information and reward their customers through premium, family-friendly experiences. TEA has conceptualized and produced over 18 exclusive movie screenings, carnivals, Christmas parties, annual Grand Prix screenings and a go-kart race – incorporating interactive games, touch points and car displays that allow guests to experience new Mercedes Benz product offerings.
Launch of the Mercedes Benz CLA
We transformed the Mercedes Benz showroom, carving experiential zones with an industrial chic aesthetic to reflect the brash and urbane personality of the new CLA. Geometric architectural elements, holographic surfaces and digital touchpoints personified the car displays while conducive meeting spaces allowed the sales team to connect with potential buyers.