Over the past 3 years, we have taken over various spaces across the city, helping adidas rally different groups within its community and bring their products and message to life.
Here To Create – Adidas X Bayern Munich, Clifford Square, 24 July 2017
FC Bayern Munich superstars Thomas Müller, David Alaba, and James Rodriguez joined local football stars in setting the longest football dribble relay record in Singapore before squaring off in a football freestyle battle for the fans at Clifford Square on 24 July 2017.
We took on the production challenge of planning and managing a relay route across the city and the main arena at Clifford Square. The 10.6km relay route featured 17 Adidas creators and influencers, including local hero Fandi Ahmad. The event was attended by members of the public, media and guests of adidas Singapore.
Launch of Adidas Originals Flagship & Stadium Concept Store, VivoCity, 14 June 2018
We were stoked to help adidas unveil the global launch its unique P.O.D System and also introduced the stadium concept store for the 1st time in Singapore. The new store in Vivocity also houses its Singapore flagship collection of adidas Originals, making it an epicentre to street style enthusiasts across the island.
We wove AV and light effects with stylistic product display builds, also roping in DJ Koflow and The Lion City Boy to rock the socks off the invited audience of adidas Singapore creators and members of the media.
Three Ways to Create – Dancevault Studios – 13 July 2017
A first-of-its-kind brand experience – a laser-mapped gym that evolves with how hard participants work out. This unique exercise session saw us projecting multi-coloured lasers on the studio floor that demarcated 3 level of activities, morphing each time to match the beat of the participants.
30 female participants led by adidas community creators – pilates guru Eugenia Bey and boxers Leona Hui and Victoria Cheng – raced against the clock to beat the challenge within 60 minutes, while also exploring product displays and information touch points.