CLIENT: BAYER HEALTHCARE
EVENT: PRODUCT LAUNCHES FOR BAYER HEALTHCARE
The Events Artery has worked closely with Bayer Healthcare to produce launches and symposiums for the professional medical community in Singapore since 2011.
Our scope begins with the strategic interpretation of Bayer product attributes to drive key messages. We also help to create premium and exclusive environments to develop relationships between the Bayer medical representatives and their audience.
Some events that we have produced include:
Xarelto Launches
TEA produced a media event and three symposiums that reached out to over 1000 media and medical professionals in 2012. In 2014, we helped Bayer re-launch the drug, when a new indication was unveiled.
Xofigo Launch
TEA created a memorable launch cum symposium at the Flower Field Hall, Gardens by the Bay. One highlight was the storyboard and production of a chronological video journey, accompanied by live music, that narrated Bayer’s contributions to the field of prostate cancer.
Stivarga Launch
TEA helped to launch a new colorectal-cancer drug through a dinner presentation to members of the local medical community, through a starry turquoise and aqua-themed night at the Jewel Box, Mount Faber.
Eylea Launch
We helped to launch Bayer’s new eye drug – Eylea – through a cross-fit performance that paralleled the brand’s messaging of strength and endurance to the target audience of eye specialists.
“TEA understood what I wanted and was able to provide solutions that met my needs through close follow up and speedy responses. Cheers and I look forward to working with you on other events again.”
Joy Tang
Product Manager, Xarelto
Bayer Healthcare
