Ash is the New Black

To target female smokers, ASH is a line of luxe, gleaming “fake cosmetics” made of cigarette ash, with tongue-in-cheek posters and displays to hawk this makeup range as the newest “killer beauty fad”.

With involvement from the program sponsors, we organized activities such as live makeup demos and makeover services, dance performances, yoga demonstrations, and goodie bag giveaways. Overall, we garnered a total of $1.3 million worth of sponsorship and were able to reach out to more than 5000 women.

  • Client:¬†Health Promotional Board
  • See the Truly Gorgeous campaign for another outreach campaign that deploys feminine experiences to drive health care messages