CLIENT: THE LENDLEASE GROUP
EVENT: 313@SOMERSET FASHION FALL
The Lendlease Group wanted to drive visibility for their tenants at 313@ Somerset Mall, especially their fashion retailers.
To achieve this, we worked closely with these outlets to highlight their product offerings through shows held in the centre of the mall.
Over two weekends, we choreographed and co-ordinated fashion shows that had models walking across a runway specially produced with 3D perspective art. This trick-eye runway also served as an interactive photography area for visitors during weekdays throughout the campaign.