An experiential roadshow to raise awareness for women’s health issues through multi-sensory zones aiming to educate on 3 key health topics – Cervical Cancer, AIDS and Smoking.
We created spaces that were familiar to women – powder room, walk-in wardrobe and a lounge, which featured visual props tagged with thought-provoking messages.
We built event programming that revolved around our demographic – makeover sessions, yoga and dance performances. We also canvassed sponsorship worth $1.5 million and were able to engage more than 5000 women throughout this campaign.