CLIENT: HEALTH PROMOTION BOARD
EVENT: EXPERIENTIAL HEALTH OUTREACH
We’ve partnered the Health Promotion Board (HPB) for over ten years and for more than 27 campaigns to bring greater awareness of key health issues to different groups of people across the local community.
We use mediums designed for experiential learning, each strategically customized to immerse the target audience and address their needs and interest.
In 2015, we created health programs for 49,000 office works across 4 business clusters. We laid the groundwork with surveys before designing education programs and diverse fitness activities that would appeal to different age-groups and interests.
Other examples of outreach tactics include:
- Mass health activities
- Original performances
- Game competitions
- Guerrilla activations
- Multi-sensory learning zones
We also liaise between community leaders, the Health Promotion Board and its stakeholders. We build visibility for HPB’s partners, canvass for sponsorship and manage their brand ambassadors and talent for each event.
“The Events Artery is the most responsive event organizer I’ve worked with. I will definitely recommend them to my colleagues and peers.”
Manager, Healthy Aging Programs and Healthcare Partnership
Healthy Aging Division